After reading several articles about the young college student being asked to change because her outfit was inappropriate, I am disgusted with Southwest. I believe Southwest had know write to make her change because she wasn't revealing nothing, and the person who asked her to change must have been a pervert. Now her picture is plastered all over the Internet and the girl was humiliated. Southwest handled this situation poorly. People who are buying their services shouldn't be treated this way. As for the apology they made...why would anyone want to turn a hurtful situation into a joke? If anyone has ever seen their show , Airline, on AE, then you'll find out that there are many customers out there that are very unhappy with their services. I'm surprise their still in business.
As for apologies in the corporate world, I believe they can make you or break you. Its really important to apologize to the public because they are the ones that count the most. Southwest is an example of a poor apology- fyi don't apologize and make it into a big joke!
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