Apple iPhone case

I believe after reviewing the Apple iPhone case, none of the P.R. values really applied to the situation. I believe that the values truth and stewardship is really important when dealing with crisis and it seems Apple panicked it their situation. Many customers want the truth before buying a product and the information that makes this product. Steve Jobs has explain that lowering the prices of the iPhone so quickly is because the holiday is coming around. Could is be because they were too expensive in the first place? jobs used the utilitarian approach when dealing with the iPhone problem. Many customers were hurt during the process.