PRSA Ethics and P.R. Values

I think the PRSA ethics code is very similiar to p.r. values. I find the PRSA code of ethics very interesting because its the first time I have ever looked at them. Ethics is crucial in the p.r. field and as the PRSA Web site said, "Ethical practice is the most important obligation of a PRSA member." The PRSA ethics code, honesty and p.r. values truth match up very well. In honesty, accuracy and truth has to be lead in the highest standard according to the PRSA.. I beleive that is true. For what ever firm or company you are working for, honesty and truth are important to customers no matter how much people don't think it is. These values and ethics code give people a mind set on how to practice p.r. the moral and ethical way.